Welcome to 

basement27.

An independent, Gen-Z creative agency.  

We help brands with social media, marketing, and content geared toward Generation Z. 

We relate to our generation.

We create impactful work.

To resonate with your demographic.

 
 

We are the audience. 

We know the audience because
we are the audience.
We made TikTok videos long before you knew what they were.
 
We have finstas for our finstas.
We don't sort our laundry by colors.
We are a multicultural group of creatives and strategists, born between 1998-2000.
THE BASEMENT IS READY FOR YOU.
From creative strategy to integrated campaigns, 
 
 

Who We Are 

basement27 was built out of the unexpected, yet remarkable chemistry between four girls in a creative development course at Boston University.
 

We wanted to see more work that resonates with our generation. Instead of waiting for that to happen, we decided to make the work.

Melissa Chan

Art Director | Strategist, Co-Founder

Pearl Zhong

Art Director | Strategist, Co-Founder

Maura Munaf

Copywriter | Screenwriter, Co-Founder

 

Through our eyes

aka: why Gen-Z?

01 //

We make up 40% of all consumers.

We're really big shoppers. 

02 //

We are digital natives and make highly-informed decisions.

We'll go through every

online review for the best

pair of...socks. 

03 //

52% of our generation identify as non-white.

We are the most racially and ethnically diverse generation yet. 

04 //

Our spending power?

$143 billion. 

We could buy Google

if we wanted to.  

 
 
On The Gram

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Let's get to work.

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Contact Us

On the gram

Capabilities:

Social Media Strategy

Brand Strategy

Research

Insights

Relate

Digital Content

Creative Consultancy

Graphic Design

Branding

Print

Create

© 2020 basement27

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