Our challenge for this project was to create a campaign that would be able to increase brand awareness of The Billie Razor.
We know that women feel pressured to shave due to societal expectations
So, our idea is to position Billie Razors as the new classic by recreating vintage razor ads to show how times have changed.
There is no right or wrong when it comes to female body hair.
It's about time we shave the standards.