The Light Phone

Go Light. Live Right.

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The Challenge — To increase brand awareness of the Light Phone and its philosophy of living independent from the digital world.

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Insight — Concert-goers get distracted by their phones, causing them to lose the full experience of the show.

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Idea —  Highly-anticipated artists will drop new music in exclusive shows that forbids the use of phones and devices. Concert-goers can only remember what the music sounded like afterwards. Go Light. Live Right.