The Light Phone

Go Light. Live Right.

The Challenge — To increase brand awareness of the Light Phone and its philosophy of living independent from the digital world.

Insight — Concert-goers get distracted by their phones, causing them to lose the full experience of the show.

Idea —  Highly-anticipated artists will drop new music in exclusive shows that forbids the use of phones and devices. Concert-goers can only remember what the music sounded like afterwards. Go Light. Live Right.