The Light Phone
Go Light. Live Right.
The Challenge — To increase brand awareness of the Light Phone and its philosophy of living independent from the digital world.
Insight — Concert-goers get distracted by their phones, causing them to lose the full experience of the show.
Idea — Highly-anticipated artists will drop new music in exclusive shows that forbids the use of phones and devices. Concert-goers can only remember what the music sounded like afterwards. Go Light. Live Right.