The North Face
Women are discouraged to be explorers due to the lack of female figures represented in the outdoor community.
What can The North Face do to change this?
Our idea is to stimulate an outdoor adventure with a female explorer. But here's the catch. It requires someone's participation for her journey to commence.
We called it Jump For A Change, an interactive installation where people can literally jump into an adventure with a female explorer from SheJumps, a non-profit that empowers women in the outdoors.
Participants are invited to physically jump on the pathway to help the explorer overcome a natural obstacle. And for every jump, The North Face donates $5 to SheJumps.
An action as small as a jump can lead to big change for the next generation of female explorers.